whynord
Less hierarchy, more frequency. Less decoration, more inevitability — as an independent brand and creative.
I oversee the company's digital transformation: bringing in best-fit technology and streamlining workflows so day-to-day operations can scale and stay agile.
I take on brand strategy and visual design projects, for clients as different as the categories they work in.
Brand engagement (internal and external), brand communications and governance; corporate comms direction including PR, customer and crisis communications.
Brand strategy and campaign design across digital channels; creative direction for marketing materials, stakeholder and agency management.
Fostered group brand strength across corporate and marketing communications teams and business units, via owned digital and traditional channels.
Drove brand awareness and engagement across APAC, developing and executing marketing campaigns with global and regional stakeholders.