"Less hierarchy, more frequency. Less decoration, more inevitability — as an independent brand & creative."
What I bring: brand strategy that tunes the signal, narrative systems that make a brand inevitable — and a maker's hands. I still prototype, design, and build the work myself.
Tune Protect Thailand — 2024–2025
Brand engagement (internal & external), brand communications and governance; corporate comms direction including PR, customer and crisis communications.
Amadeus IT Group SA — 2018–2024
Brand strategy and campaign design across digital channels; creative direction for marketing materials, stakeholder and agency management.
Kiatnakhin Phatra Bank — 2017–2018
Fostered Group brand strength across corporate and marketing communications teams and business units, via owned digital and traditional channels.
Amadeus Asia — 2010–2017
Drove brand awareness and engagement across APAC, developing and executing innovative marketing campaigns with global and regional stakeholders.
I taught web design early in my career — which is partly why I still handcode and prototype things myself.
MSc — Management in Information Technology · KMITL, Bangkok (2006)
MSc — Computer Studies · University of Essex, Colchester (2001)
BA — Political Science (International Relations) · Chulalongkorn University, Bangkok (1999)
A seasoned brand communications leader with a proven track record in crafting impactful messaging across diverse platforms and audiences. Now working independently — as a freelance brand & creative — I keep pushing creative boundaries and delivering impactful design solutions.