Let’s create brands that become inevitable.

Brand & marketing communications leader — 25 years across B2B, B2C, Thailand and beyond. Available for full-time, contract or project work.

25 yrsB2B + B2CLocal + InternationalBilingual TH/ENBangkok-basedEx-Amadeus · Tune Protect · Kiatnakhin
01A glimpse of me
Past

Past — 25 years building brands that work across cultures and categories: B2B and B2C, local and international.

Present

Present — based in Bangkok, still making things with my own hands. I taught web design when I was young, and I never stopped liking the building part.

Future

Future — independent, forward-leaning, and working in the open. The journal is where I think out loud.

After a career-resetting chapter, I’m back and building independently.

02What I put on the table
01

Brand Strategy

Positioning, architecture, naming, equity.

I make your brand impossible to ignore and easy to scale.

02

Creative Direction & Management

Leading teams, art direction, campaign systems.

I turn a brief into work that ships and lands.

03

Project & Program Management

Conception to execution, stakeholder alignment, crisis comms.

I own the messy middle between idea and launch.

04

Brand & Marketing Communications

Bilingual storytelling, internal + external, PR, crisis.

The right message, to the right people, in the right voice.

Available for full-time, contract, or project-based engagements.

03Selected work
01 VILLA LEDU Brand & Website — Private Residence — Villa Ledu (Samui) · 2025 A HOME THAT DOESN’T SPEAK; IT RESONATES 02 C&R Brand Architecture & Extension — Office Interiors — C&R (Singapore) · 2024 A SYSTEM, NOT JUST A LOGO 03 VE•LA Brand Architecture & Master Guidelines — Longevity — Longevity (Healthcare) · 2025 PREVENTIVE LUXURY, NOT SPA PASTELS 04 AMADEUS Brand & Campaigns at Scale — Travel Tech — Amadeus (APAC + Global) · 2020s ONE BRAND, HELD TOGETHER AT SCALE
04Thinking

I think out loud about brand, AI, and making things. A few pieces I’m proud of:

2569 · RESEARCH REPORT

แนวทางทางกฎหมาย AI ของประชาชนชาวไทย

รายงานการวิจัยว่าด้วยกฎหมาย การกำกับดูแล และการปฏิบัติตามกฎระเบียบในการใช้ AI — ฉบับเต็มพร้อมสารบัญและภาคผนวก

Read the report on-site →
ใหม่ · 2569 · REPORT 2H2026

รายงานแนวโน้มเศรษฐกิจสร้างสรรค์และแบรนด์ประเทศไทย

"From Artisan to Icon" — รายงานเชิงกลยุทธ์ว่าด้วยเศรษฐกิจสร้างสรรค์ไทย ฉบับครึ่งหลัง 2569 พร้อมกรณีศึกษาและข้อมูลเชิงประจักษ์

Read the report on-site →
2026

The Cockroach Perspective

On surviving a career-resetting year and coming back sharper.

2026

Brands That Become Inevitable

A small theory of brand gravity.

2026

Making Friends With the Machine

How I learned to collaborate with AI as a creative.

Read the full journal →

05Let’s talk

Recruiters

Recruiters — I’m open to full-time and contract roles. My CV is one tap away.

View my CV →

Commissioners

Commissioners — let’s talk about your brand, your offer, your launch.

panpong@gmail.com →

+66 8 9693 6191 · Instagram · LinkedIn · Journal