I'm a brand and marketing communications leader. Twenty-five years across B2B and B2C, Thailand and beyond, most recently for FCM Travel and Siam Express, Tune Protect and Amadeus.
- 25years building brands
- B2B+Cbusiness and consumer
- TH/ENbilingual, by default
- L+Ilocal and international
- BKKbased in Bangkok
Twenty-five years inside the system.
Twenty-five years building brands that work across cultures and categories: B2B and B2C, local and international.
Based in Bangkok, still making things with my own hands.
Independent, forward-leaning, and working in the open.
Four ways I plug in.
Brand strategy
Positioning, architecture, naming, equity.
Creative direction & management
Leading teams, art direction, campaign systems.
Project & program management
Conception to execution, stakeholder alignment, crisis comms.
Brand & marketing communications
Bilingual storytelling, internal + external, PR, crisis.
A brand is not a mark. It's an atmosphere.
Shade-grown highland arabica from Chiang Mai and Chiang Rai. Unlike any other, ever.
View project
Better every day. Self-care as a regimen, not a routine.
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Preventive luxury, not spa pastels.
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A home that doesn't speak; it resonates.
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A system, not just a logo.
View projectThinking in the open.
- 2026.09.20 · JournalThe making of UNKLE: how we named a coffee brand after somebody’s uncle
- 2026.08.10 · Journalศิลปะการสร้างตัวตนแห่งอยุธยา อียิปต์ กรีก และโรม
- 2026.08.04 · Report 2H2026รายงานแนวโน้มเศรษฐกิจสร้างสรรค์และแบรนด์ประเทศไทย ประจำครึ่งหลังของปี 2569
- 2026.07.25 · JournalApplied resilience: from personal reset to real-world brand strategy
- 2026.07.24 · JournalThe corporate arena and the cold at the top