Brands are living organisms—they either adapt or they go extinct. We took a legacy identity and gave it a DNA transplant. By respecting the heritage but demanding scalability, we built a "future-proof" system. It’s the same brand soul, just evolved for a world that never stops changing.
Communication is a two-way street, but it’s easy to get lost in the traffic. This campaign was about cutting through the static to prioritize the human loop between a business and its people. We developed a visual system that turns "feedback" from a metric into a conversation, making every interaction feel intentional, meaningful, and impossible to ignore.
How do you sell the future of work to the generation that’s redefining it? For Cytric, we built a visual and verbal toolkit designed to break through the noise. This isn't just recruitment; it’s an invitation. We swapped corporate jargon for pure energy, crafting a brand voice that empowers the next generation to show up, speak out, and own their space.
Reporting for an IBEX 35 giant isn't just about data—it’s about legacy. We were tapped to translate Amadeus’ yearly narrative into a high-energy visual experience. The result? A design that captures a company in constant motion: innovating at scale, growing with intent, and leaving a definitive mark on the global stage.
Copyright by Panpong Varavarn
Images used in homepage's key visual are created by Nick
Fancher
and the pug on the right is created by
Anu Priya.
Find them on Unsplash.com
Handcrafted with love based on Astro + Tailwind CSS + Javascript and using Webstorm on Linux AnduinOS.
Also big thanks for Gemini
for guiding through this steep curve.
Finally, miss you, Tank & Khaohomm.
